Bulk SMS pricing, simple & transparent
Pay only for the SMS credits you use. Pick a plan by monthly volume — we’ll share the best per-SMS rate for your route.
👉 Recommended: Growth
Starter
Perfect for small businesses and startupsFlexible pricing per volume & route
- 10,000 SMS credits
- Basic API access
- Email support
- Custom sender ID
- Delivery reports
Growth
Most popular for growing businessesFlexible pricing per volume & route
- 50,000 SMS credits
- Advanced API features
- Priority support
- Custom sender ID
- Real-time analytics
- Webhook integration
- Bulk upload via Excel
Business
For large scale operationsFlexible pricing per volume & route
- 1,00,000 SMS credits
- Full API access
- 24/7 phone support
- Multiple sender IDs
- Advanced analytics
- White-label solution
- Dedicated account manager
- Custom integrations
What’s in each plan
| Feature | 🚀Starter | ⚡GrowthPopular | 🏢Business |
|---|---|---|---|
| SMS credits | 10,000 | 50,000 | 1,00,000 |
| API access | Basic | Advanced | Full |
| Custom sender ID | |||
| Multiple sender IDs | — | — | |
| Delivery reports | |||
| Real-time analytics | — | Advanced | |
| Webhook integration | — | ||
| Bulk upload via Excel | — | ||
| White-label solution | — | — | |
| Custom integrations | — | — | |
| Dedicated account manager | — | — | |
| Support | Priority | 24/7 phone | |
| Free DLT registration | |||
| Setup / monthly fee | None | None | None |
Your rate depends on 3 simple things
👉 Suggested plan: Starter
Standard SMS rules: 160 characters per SMS (153 per part when longer). Hindi/regional (Unicode): 70 characters (67 per part).
Need a custom or enterprise plan?
Tell us your volume and route. Our team shares the best per-SMS rate within 2 working hours — or call us now.
- Volume-based discounts for high senders
- Reseller & white-label pricing
- Priority OTP routes for banks & fintech
Frequently asked questions
Instant answers about our bulk SMS service and pricing.
How fast is SMS delivery with TextGuru?
Our SMS delivery is lightning fast — typically under 3 seconds for domestic SMS within India. We have direct connections with all major telecom operators for optimal speed.
What types of SMS can I send?
You can send Transactional SMS (OTP, alerts, notifications), Promotional SMS (marketing campaigns), and Bulk SMS. We support both English and 21 regional Indian languages.
Is there any setup cost or hidden charges?
No setup costs or hidden charges! Our pricing is completely transparent. You only pay for the SMS credits you use. No monthly fees, no commitment required.
How is one SMS credit counted?
One SMS credit covers 160 English characters (or 70 characters in Hindi and other regional languages). Longer messages are split into parts — 153 or 67 characters each — and each part uses one credit. Use the calculator above to check your message.
How do I integrate TextGuru with my application?
Integration is simple with our REST API. We provide samples for popular languages like PHP, Java, Python and .NET, with documentation and code examples.
What is the delivery success rate?
We maintain a 99.9% delivery success rate with real-time delivery reports. Our infrastructure ensures maximum deliverability across all telecom networks in India.
Can I get a custom sender ID?
Yes! You can get a custom 6-character alphabetic sender ID for your brand. This helps brand recognition and improves message credibility.
What support do you provide?
We offer 24/7 customer support via phone, email, and WhatsApp. Our technical team helps with integration, troubleshooting, and optimization.
Is my data secure with TextGuru?
Absolutely! We use secure HTTPS API endpoints and follow data protection practices. Your data and messages are completely secure.
Still have questions?